Mae Privacy Policy


Mae is on a mission to reduce maternal health disparities. This privacy policy describes how Mae collects, uses, and shares personal data collected through our services through our website at Mae is committed to protecting the privacy and security of our user’s information.

Information we collect

Non-personal data

Mae will automatically collect certain data regarding your use of or access to our services, such as: the type of web browser you use to access Services, the sections of our platform you access, and the data and time you access the services. This non-personal information may be collected through cookies (see “Use of Cookies” below).

Personal data

“Personal data” refers to information relating to an identified or identifiable individual. Mae collects the personal data you choose to submit through our quizzes and health trackers. This data may be considered “protected health information” under the Health Insurance Portability and Accountability Act (”HIPAA”), and includes specific protections for data privacy and security. By providing credentials to create an account, you acknowledge that you understand our collection and use of personal data, as described in this Privacy Policy.

Use of Cookies

Cookies are text files with small pieces of data that are used to identify your computer while you are on our network. We automatically collect your IP address, the Advertising ID number of your mobile device, data about your mobile device such as operating system, and data about your activity on our website. To facilitate automation collection of data about your device and activity, we store cookies on your device.

The data we collect is transferred to servers located in the US of our cloud computing provider, Amazon Web Services (AWS).

How we use and disclose information collected

Generally, we may use and disclose the information that we collect for our business purposes.

How we use non-personal data

We use non-personal data collected through Mae to monitor our performance, to personalize your experience, and for administrative purposes such as to provide account support and troubleshooting. Aggregate usage information, including screens visited, time spent on a screen, number of registrations, is collected so Parties can understand how to improve out website and business performance.

How we use personal data

Personal data Mae collects may be used for a variety of purposes, including creation of user accounts and order processing. User personal data may also be used to create de-identified data sets for the purpose of measuring the impact of Mae’s health management tools.

When we share personal data

Mae may share personal information from health trackers with the health experts you have chosen to schedule through our website. These disclosures will only be done with your explicit “opt-in” consent. We do not sell, rent, or lease our customer lists to third parties.

Data security

All information gathered on Mae’s website is encrypted for secure storage and encrypted if and when transported over the network, in line with HIPAA-compliant data security standards for the healthcare industry. Although we make every effort to safeguard the privacy of your data, we cannot guarantee the security of any information transmitted online. Mae assumes no liability for disclosure of any of your personal data due to errors in transmission or other causes beyond our reasonable control.

What are your choices

You have the right, at any time, to review and / or modify your personal information on our website, to opt-out of receiving announcements, or to delete your account.

Data Retention

The data collected by Mae may be held for different periods of time. For some data, you can request deletion at any time, some data is deleted automatically, and some data is retained for longer periods of time. Deleted data is completely removed from our servers or retained only in anonymized form.

Changes to this policy

Mae may occasionally modify this Privacy Policy by posting an updated version of the Policy here. Any changes will be effective immediately. We encourage you to review this page periodically for the latest information on our Privacy Policy.

Contact Us

If you have any questions or concerns regarding the information gathered by Mae, or would like to submit a request related to your information, please email us at

Privacy Notice for California Residents

This Privacy Notice for California Residents supplements the information in Mae’s Privacy Policy and is put forth in compliance with the California Consumer Privacy Act of 2018 (CCPA).

You can submit a request to access, review, update or delete your information or request information regarding Mae’s disclosure of personal data by emailing us at

Mae does not sell your personal data. We use and share your data only as described in this policy.

Privacy policy Last Updated: November 30th, 2020